I Don't have too much to say about this book, really. While it is interesting seeing the people that are obsessed with something like a brand, I can’t understand the motivation behind it other than that they were indoctrinated. I dropped this since I couldn’t really relate to it. While I might enjoy computer stuff working for free is not my idea of a good time. They had people that worked for free in major retailers repairing Macs and helping to sell them. While Mac doesn’t have a perfect track record of only being used by good guys in film, he only lists three times where the bad guy uses a Mac. What’s his name? Ah, Jeff Goldblum, that’s right. Nerdy guy from MIT uses a Powerbook to create a computer virus to take down aliens. I am not an exhaustive reference on this idea now, I have not watched every movie that prominently features computers, but the ones that I remember are pretty exemplary. Obviously, they pay to be seen in the movie in a positive light. It even talks about stupid things like how Apple is portrayed in movies and such. I know they developed the first Macintosh back in 1976 or so. I know they took liberties with ideas from Xerox PARC along with Microsoft and so on. I am not really big on technology history when it comes to Apple. This book was printed in 2004, so it was during the point where Apple probably deserved its popularity. People get tattooed, they get haircuts, they make comics, they have decals stolen from their cars and more. The main portion of the book is dedicated to the people who love Apple and their products. It is also somewhat difficult to find the name of the author in the book. This is my initial reaction to the cover of the book. I like the way the keyboards look, but the mice look stupid to me. I have never purchased a Mac, but I have used one. They certainly have a lot of things going for them, but recently with Steve Jobs dead, it seems they lost their way. Full disclosure I think that a Mac is an overpriced computer where you pay more for the brand than for the actual memory or processing power. While I suppose I can understand a fervent allegiance to a brand, I would never do such a thing. The Cult of Mac features a man with a logo shaved into the back of his head right on the cover.
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